Amazon is internally scrambling to take advantage of the generative AI boom. AWS just created a new org focused on getting customers to use generative AI to build on its cloud. Amazon Web Services has created a new organization focused on helping customers use generative AI tech on its cloud as the company scrambles to respond to the AI boom, an internal email viewed by Insider shows. "Across AWS (and Amazon), teams are experimenting with generative Al tools to improve builder productivity," DeSantis wrote. "Generative AI will also make it easier to enable a broader group of builders to develop applications on AWS," DeSantis wrote.

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Persons: Peter DeSantis, DeSantis, Deepak Singh, Swami Sivasubramanian, I've, Jeff Bezos, Doug Seven, Jonathan Weiss, Harry Mower, Adam Seligman, Adam Selipsky, Selipsky, Ashley Stewart, Eugene Kim Organizations: Services, Insider, Amazon, AWS, Integrated Development, Singh, Web Services